In the Christ the King Graceland Independent Anglican Church of Canada, "Rockin' Reverend" Dorian Baxter presides with the sideburns and singing of Elvis Presley to attract the wayward to Jesus Christ.
Equal parts entertainer, activist and preacher, the 52-year-old Baxter - who also goes by Elvis Priestley - does it his way, singing Elvis favorites with a Christian twist.
"Well it's one for the Father, two for the Son, three for the Holy Spirit and your life has just begun," he starts to the tune of "Blue Suede Shoes," wrapping up the chorus with: "You can do anything but don't turn Jesus away."
His church is labeled independent because Anglican church elders frown on the Elvis-themed antics, and Baxter held Sunday's inaugural service with 200 supporters in a Newmarket veterans hall, on the northern fringe of the Toronto metropolitan area.
While not defrocked, Baxter was forced out of one Toronto-area church and denied a license to perform Anglican weddings, with Bishop Ronald Ferris of the Algoma diocese calling the mix of Elvis and church functions in poor taste.
Aww, come on. Poor taste? How can you say that?