Wednesday, December 18, 2002

Because, you know....gays and lesbians are so victimized by discrimination

In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday. The campaign germinated from a major internal study at Ford and Jaguar on how to reach gay consumers, which tend to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power. "They spend more money on luxury cars and they have more money to spend," said Simon Sproule, a spokesman for Jaguar. "

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